To begin my blog, I offer this jewel. Beech-Nut baby foods, and Lifesaver Candy.
The advertising from this era still appeals to me today. It's basic, as in simply showing a woman shopping with her baby. No real "set up" or situation necessary, just a woman shopping with her baby.
Advertisers didn't assume that the viewer was completely void of any intelligence as they do now. In fact, I am of the opinion that the general consumer in the 1950s would be greatly offended if they were treated like we are treated now.
The second spot is silly, but not insulting. Very nicely displaying someone who really enjoys their Lifesavers candy! Nothing rude, nothing demeaning, just a man clearing out his desk, looking for his Lifesavers, and the show of contentment once it is found.
Notice how clearly the announcer speaks? Almost over-enunciating? Advertisers did not want to chance sounding ignorant to their potential consumers.
