When watching current car ads, I want to scream, "Just show us the car!" I saw an ad this morning for the new Dodge Dart II, and I kid you not, the only time the car was actually shown was the last 1.5 seconds of the 30 second ad. Everything else was special effects. Here, just check it out.
The ads of the 1950s and 1960s were still mostly 60 second ads, nicely thought out, speaking to us like we had a brain. Now, companies pay dearly for their 30 second spot, so more information is crammed into half the time. Instead of spending 30 seconds showing the product and letting us decide, they manipulate us, flash images at us, and suck our intelligence.
So, I ask you... which ad appeals to you most?
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